Australia is home to an abundance of world-class food and wine suppliers. Austrade is inviting overseas buyers and investors to discover them so they can ‘Shine with Australia’.
With Australia's Nation Brand front and centre, the latest agribusiness campaign allows Australian suppliers to shine in their best light. It promotes Australia as a buyer’s first choice for food and wine producers.
At the heart of the campaign are inspirational stories from Australian producers in various sectors, from seafood to citrus, dairy to beef.
For social content and posts, assets have been created to help promote Australia’s key agribusiness sectors.
An agribusiness website and email program was also delivered using Australia’s Nation Brand.