News and views

Australian Pavilion wins top design award at Perumin 36 in Arequipa

For the second year running, Australia was awarded Best Pavilion at Perumin, Peru's annual mining summit hosted in Arequipa.

Australia’s Nation Brand in action

Australia’s Nation Brand assets are available free to eligible Australian businesses and industries of all sizes. See the brand in action.

Market insights to help your business

Read independent research on how best to position Australian products, people and places internationally. Discover Australia's Nation Brand.

Australia's global brand remains 9th in the world

Australian businesses co-branding with Australia’s Nation Brand can benefit from the power of a global Top 10 brand when taking their exports to the world.

Rich in meaning and power: Is Australia’s Nation Brand helping you?

There’s no mistaking the meaning of the symbol above. It signals Australia. It is, in fact, the centrepiece of our Nation Brand, the distilled representation of our collective offer and promise.

Why does Australia wear green and gold in the Olympics?

With Australian looking great in uniform as they make themselves at home in the athletes’ village, Aussie fans are asking; why does Australia don the green and gold for sporting events?

Australian Fashion Council: Taking Australian labels to the world's catwalks

The Australian Fashion Council has created a new Certification Trademark and campaign to drive global demand for Australian brands.

Study Australia: Discover your brilliant future self

Study Australia leverages Australia's Nation Brand in marketing campaign to reach prospective students. Discover Australia's Nation Brand.

Austrade: Agribusiness with us

Australia's Nation Brand used to showcase world-class food and wine suppliers in the latest agribusiness campaign. Discover Australia's Nation Brand.